Market Analysis Learning Program
Build practical skills in business market research through guided instruction and real-world application
We've been teaching market analysis to Australian business professionals since 2019. Our approach centres on practical application rather than theory alone—because understanding data matters most when you can actually use it to make decisions.
The program runs over nine months and includes structured lessons, independent project work, and regular feedback sessions. Most participants are business owners or managers looking to strengthen their decision-making capabilities. Some come with spreadsheet experience, others are starting fresh. Both work fine.
How the Program Unfolds
Three stages that build on each other, with flexibility to adjust pace based on your existing knowledge and available time
Foundation Phase (Months 1-3)
Start with the basics: market segmentation, competitive landscape mapping, and consumer behaviour patterns. We spend considerable time on data gathering methods because that's where most mistakes happen early on.
You'll work with actual Australian market datasets—retail trends, service sector shifts, regional economic indicators. Nothing hypothetical. This phase includes weekly group sessions (Tuesday evenings or Saturday mornings) plus individual work between meetings.
Application Phase (Months 4-6)
Here's where it gets interesting. You select a business sector relevant to your work and conduct a complete market analysis. Some choose their own industry, others explore adjacent markets they're considering entering.
Instructors provide feedback on your methodology and findings throughout this period. Common areas we focus on: avoiding confirmation bias, recognising data limitations, and presenting findings clearly to non-specialists. Most participants find this phase challenging but valuable—it's one thing to follow examples, another to generate insights yourself.
Integration Phase (Months 7-9)
The final stretch focuses on turning analysis into strategy. You'll learn frameworks for connecting market insights to business decisions: pricing adjustments, service modifications, market entry timing, competitive positioning.
This phase includes case review sessions where participants present their work and receive feedback from both instructors and peers. It's informal but thorough—expect honest critique and practical suggestions.
Who Teaches This Program
Our instructors come from practical backgrounds—they've done market analysis work for businesses, not just studied it academically. That shapes how they teach: lots of examples from actual projects, discussion of what works and what doesn't, honest talk about limitations.
Ingrid Leppänen
Lead Instructor, Foundation Phase
Spent twelve years conducting market research for retail and hospitality businesses across Queensland and NSW. Ingrid focuses on teaching practical data collection methods and helping students avoid common analytical errors.
Callum Reeve
Application Phase Coordinator
Former strategy consultant who worked with manufacturing and service businesses on market positioning. Callum runs the application workshops and provides detailed feedback on student research projects.
Petra Østergaard
Senior Advisor
Brings experience from competitive intelligence work in technology and financial services sectors. Petra specialises in teaching participants how to identify meaningful patterns in complex market data.
Siobhan Mulcahy
Integration Phase Lead
Worked in market development roles for export-focused businesses before moving into education. Siobhan guides the final phase where students connect analysis to strategic business decisions.
Teaching Approach
Direct Feedback
Instructors review your work individually and provide specific suggestions for improvement. Expect straightforward critique focused on strengthening your analytical skills.
Flexible Pacing
The nine-month structure accommodates working professionals. Sessions are recorded when participants can't attend live, though direct participation works better for learning.
Practical Focus
Every concept gets applied to real business scenarios. Theory matters, but only when it helps you make better decisions with actual market data.
What You'll Work With
The program includes access to various market research tools and datasets used by Australian businesses. You don't need to purchase additional software—we provide what's necessary during the program period.
Materials include contemporary case studies from local businesses (with permission), government economic data sources, industry reports, and consumer trend analyses. Everything stays current—we update examples and datasets each intake to reflect recent market conditions.
- Australian Bureau of Statistics datasets and interpretation guides
- Industry-specific market reports across multiple sectors
- Competitive analysis frameworks and templates
- Consumer research methodologies and survey tools
- Data visualisation resources for presenting findings
- Case studies from retail, hospitality, professional services, and manufacturing
Participants also get access to our resource library between sessions—useful when you're stuck on a concept or need a quick reference during project work.
View Course Schedule